A 360° view of your customer:
What efforts are you making to ensure that your brand is reaching key customers across all devices, channels & locations?
Do you have a single view of your customer? Research shows that customers are 600% more likely to finalize a purchase after the 5th interaction with the product.¹ It also shows that more than two thirds of customers use one or more channels to purchase an item.²
ZH’s Retail Platform gathers information on who matters the most, both online and in-store, and sends push notifications that are relevant to those individuals and their locations.
ZH Platform for retailers:
With ZH Retail, you will not only access information on a guest’s actual location inside your store – our proprietary Machine Learning gives a different approach to understanding customer path data, predicting buying behavior, and improving general store operations. The ZH Retail Platform allows you to understand your customers on a contextual basis and take engagement to the next level:
Inventory Tracking
Marketing & ROI
Staff Workflow
Customer Engagement
Guest Journey
- Understand guests’ journeys from the moment they arrive until they leave your facility
- Help customers find the most appropriate parking spot
- Remind them where they parked, and allow them to pay for parking through a phone app
- Gather information on how long a customer was at each location, how long they interacted with specific products, and which displays they walked by
Customer Engagement
- Engage with store visitors in a consistent manner, by integrating brick and mortar offers with digital content and social media platforms
- Allow customers to share and interact with content despite their location
- Remind customers of products they were mostly interested in while inside your store, and inform them if these products go on sale
- Notify customers with suggestions based on their past in-store & online purchases
Employee Engagement
- Automatically trigger alerts when associates, equipment, and customers are in the right place and ready to go
- Automatically prompt correct employee for scheduled tasks and record-keeping (e.g. aisle cleaning)
- Track face-to-face interaction time between customers & store associates and understand how workflows impact these interactions
Content Management
- Schedule campaigns based on time and location:
Messages and promotions can be sent based on proximity to beacons and NFC
- Trigger responses based on customer activity:
Notifications can be sent based on app usage lifecycle, such as “First Open,” and “Dormant app”
- Integrate existing automated content and systems:
Use other data sources to better target marketing messages, such as Ecommerce and CRM
The Retail Setup:
How customers interact with our technology
BENEFITS TO RETAILERS
- Send out real-time incentives, information and relevant content to customers
- Create an experience unique to your facility and brand
- Reduce wait times, increase customer satisfaction
- Balance labor assignments & schedules with customer demands
- Improve workflows & asset utilization
BENEFITS TO CUSTOMERS
- Navigate easily through the venue with photo-based Wayfinding
- Receive real-time deals and information on relevant products and items
- Find points of interest in the facility using the app such as food, customer service desk, and restorooms
- Avoid long lines
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